Overview
IKEA creates products that inspire creativity and share it with the world. Whether it’s a first apartment, child, renovation, or DIY, firsts are exciting. They’re a change from the norm, a sign of a new era. No matter what ‘first’ it is, no two people are going to tackle it the same way. Everyone has a unique style and needs.

Goal
Develop a look/feel and guidelines for the #IKEAFirsts campaign that will live across multiple spaces like TikTok, Ikea website, in-store signage, and other owned channels.