Church’s Chicken
Art Direction
Branding
Photo
Social
Video + Brand Activation
Content Creation
Established in 1952, Church’s Chicken is the only place that gives you the flavor-filled, authentically Texas comfort food you crave without compromise.
Our creative approach is to serve authentic content that feels UGC. Our goal was to elevate the feed by capturing quarterly content with my iphone. YES, IPHONE.
Extensions of our content would live on social, web, digital and out-of-home placements. Here are some highlights of the crave-worthy content built in 2022.
Church’s Anthem Video
In celebration of Church’s Chicken 70th anniversary, we welcomed current and new fans to the Great State of Flavor. As part of Church’s new brand look and feel, An anthem video for the brand was a way to reinforce their roots while showcasing was the future holds. We showed the evolution of the Church’s story. From descendants of the pioneers, to the leading innovators — we showed the evolution of Church’s Chicken and their evolving big, bold flavors.
Church’s Chicken 70 years of Bold Flavor campaign continues to live in different touchpoints such as a website landing page, digital activation, and evergreen social content.
Brand Activations
Here is a culmination of the different brand activations. The work ranged
from building a Church’s Chicken Sandwich delivery truck, to custom brand packaging, swag — you name it.
